Session #8:
Tik-Tok”isation of Thermal Bathing: Demand Generation &  Awareness Raising

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Yannick Blättler Switzerland

Founder and CEO, Neoviso AG (Switzerland)

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Yannick Blättler is founder and CEO of NEOVISO AG, spezialized on Gen Z.

They regularly conduct their own studies in various industries to analyse the 15-30 year old age group in Switzerland, Germany and Austria. They advise SMEs and corporations on how to deal with this young target group, develop strategic concepts for marketing and employer branding and create campaigns and videos with their in-house production team ‘NEOVISO Studio’.

Yannick holds a Bachelor's degree from the University of Zurich and a Master's degree in Business Innovation from the University of St. Gallen, is a member of the Board of Directors of Messe Luzern AG and Chrampfcheibe AG alongside his 24-strong team and is co-founder of the Swiss student association NEO Network.

He is not only regularly on stage for topics such as marketing, leadership and HR, but also behind the microphone for his own Navigator podcast.

Dario Marčac photo

Dario Marčac Croatia

Co-Founder Crew Media

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Dario is the co-founder of Crew Media and the initiator of its creator community – one of the largest TikTok creator networks in the Adria region.

As a creator himself and a recognized voice in TikTok strategy, he brings deep platform knowledge, trend foresight, and a unique ability to connect with Gen Z.

Dario has led collaborations with major brands, developing creative concepts that blend entertainment and performance.

Alongside Dijana, he co-leads Crew Media, combining creative leadership with a commitment to authentic, community-driven digital campaigns. His focus remains on shaping the next generation of creators and content-first brand storytelling.

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Dijana Domonkoš Croatia

Co-Founder and CEO Crew Media

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Dijana is the co-founder and CEO of Crew Media, a leading TikTok-focused agency from Croatia.

With over a decade of experience in marketing, branding, and business development, she has worked across industries such as healthcare, tourism, and lifestyle.

Her expertise lies in building strong brand strategies and guiding clients through the evolving digital landscape.

Alongside Dario, she co-leads the company with a shared vision of growth, authenticity, and innovation. Together, they have developed one of the most influential creator networks in the region, working with over 200 brands and 70+ TikTok creators to produce high-performing campaigns.

Photo Ivana Kolar

Ivana Kolar Croatia

CEO at HTI Partner & TOURISM 365 Conference (Croatia)

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CEO and Founder of Julius Rose Business Consulting, specializing in business strategy, investment project management,

and value creation, with a strong focus on consulting and project leadership in the tourism sector.

European HTI Summit Director – representing HTI (Health Tourism Industry), the leading European platform for health travel

and tourism business that connects medical, spa, and wellness professionals, service providers, decision makers, industry

associations, and destinations through high-level events and initiatives supported by prominent European and global institutions.

Management Advisor at Terme Tuhelj, a role preceded by serving as the CEO of Terme Tuhelj since its early beginnings. During

that time, led the company’s strategic development and major investments to transform and position Terme Tuhelj as a trendsetter

in Croatia’s spa and wellness tourism.

Founder and Organizer of the International Conference TOURISM 365, tourism leaders gathering event in SEE on sustainable

and innovative tourism and the future of the sector.

Actively engaged in various national and international organizations and associations dedicated to the advancement of tourism and

economic development. A strong advocate for year-round tourism and the sustainable growth of the tourism sector.

László Puczkó Czechia

Senior Health Spa Advisor, Ensana Health Spas

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László has been working in the field of travel, hospitality, leisure, and health for 25+ years. He is a wellbeing and experience atelier, strategist, mentor and trainer. He has gained experiences in private as well as in public sector environments.
 
László is one of the very few people in the world who has been active in every aspect and domain of the health, wellbeing and travel spectrum, i.e. medical and wellness tourism, wellbeing and hospitality, spas and leisure experiences.
 
He is an economist and art & design manager, and holds master degrees, a PhD, and is a Certified Management Consultant. László has been lecturing and running tailor-made trainings and masterclasses in over 40 countries all around the world.
 
He has been actively involved both in industry as well as academic arenas and authored numerous industry reports, specialist books and publications. He was the project lead on the path making report for UNWTO & ETC titled Exploring Health Tourism, as well as a pioneering study for Global Spa Summit titled Wellness Tourism and Medical Tourism: Where do spas fit?
László is a hot spring and wellness enthusiast and holds a Diploma in Forest Bathing!
He is Faculty Member of the Medical Wellness Association and member of FEMTEC’s Commission of Tourism & Health, Global Experts Network of IGCAT, World Experience Organization, and Research Associate at the Wellness Tourism Association.