Session #2:
The Thermal Tourism Market - Global Perspectives
Mark Hennebry
Global Wellness Institute, CEO CP Holdings & Vice Chair of GWI Hot Spring Initiative
Mark Hennebry is the Hotel Director for CP Holdings, responsible for a portfolio of 45 hotels owned and operated under two distinct brands; Danubius Hotels and Ensana.
Danubius is the leading operator in Hungary predominantly in city centre and resort locations. Ensana is Europe’s largest health spa hotel operator located in 6 countries principally in Central Europe.
Mark has a background of over 25 years in the hotel, spa, financial and private equity sectors across management, operational and financial roles in Europe, Asia and the U.S.
Miguel Gallego
Head of Marketing, European Travel Commission
Miguel Gallego has over fifteen years of experience in destination marketing.
He has held positions at various levels of tourism administration, ranging from city tourism boards to regional and national tourism organisations.
Since 2012, he has served as the Head of Marketing and Communication at the European Travel Commission. In this role, he coordinates various EU-funded projects in the tourism sector and provides support to National Tourism Organisations in their marketing efforts to promote Destination Europe across key long-haul markets.
Mr. Gallego is also a lecturer in tourism and a frequent speaker at international conferences. He has contributed to several publications and research papers related to destination marketing and tourism development.
Claudia Wagner 
Managing Director, FitReisen GmbH (Germany)
Claudia Wagner has been managing director of Fit Reisen, the No. 1 tour operator for Wellbeing & Health Holidays, since 1993. Every Healthy Holiday is developed according to our motto "Travel to feel good and stay in shape".
She is responsible for the areas product, product development as well as hotel purchasing and -consulting at the Fit Reisen headquarters in Frankfurt am Main.
The graduate business economist of tourism (FH) accompanies and shapes the success story of the company significantly. Due to her expertise in the field of healthy travel in Europe, she discovered the great potential in the areas of wellness, health & spa with packages focusing on Thermal treatments, Detox, Anti-Stress, Selfcare, Weight Loss in worldwide wellbeing & health resorts. With her many years of experience and expertise in this field and her good sense for trends, she has been continuously expanding the product range ever since. In addition, she advises hotels on how to put together attractive packages.
